Q1. This advertising icon is based on the Polson girl and it was created in the year 1966 by Sylvester Da Cunha, who was then with ad agency ASP along with Eustace Fernandes, the artist and it has been one of the largest running campaign in the Indian history. Name the brand and the character.
Ans1. Amul Girl (Dimple)
Q2. This advertising icon was created by British artist Nicholas Price for a brand of cigarettes in France. This character was imported in US by RJ Reynolds and company in 1988. Name the character and the brand.
Ans2. Joe the Camel for the Camel cigerretes
Q3. This advertising icon was created by Martin Nodell. Nodell was working for the ad agency Leo Burnett at the time, and named it Poppin’ Fresh. But he is better known by which name?
Ans3. Pillsbury Doughboy
Q4. This advertising icon was born in the year 1951 when the Leo Burnett was hired to create a campaign for Kellogg's new cereal, Sugar Frosted Flakes and it was original designed, children's book illustrator Martin Provinsen. Name the character.
Ans4. Tony the tiger
Q5. This advertising icon created in 1989 by TBWA Chiat/Day ad agency. Since then it has become a potent spokesperson for the brand popping up in cartoons, conversations, and political campaigns throughout America. In a backlash to the ubiquitous commercial, late night talk show host David Letterman smashed it with a baseball bat. Name the character.
Ans5. Energiser Bunny
Q6. this advertising icon was created in 1921 created in 1921 after a promotion for Gold Medal flour flooded Washburn Crosby Co. with questions about baking. To answer customers in a more personal manner, the company created a fictitious kitchen expert and it has continued to evolve over a period of time. Name the character.
Ans6. Betty crocker
Q7. This advertising character was created after one of the founders of the company observed that a display of stacked tires resembled a human form. Earlier it used to drink beer and wear glasses. Since then it has reformed itself and doesn’t drink and does not wear glasses. Name the character.
Ans7. The Michelin Man (Bibendum)
Q8. An easy one to finish off. This is not a created brand character but he is a real character. Which businessman has recently been spotted in the print commercials of Samsonite brand of suitcases?
Ans8. Richard Branson
